“I think we started to emphasize what Shudder was and how Shudder was different, both in how we talked about ourselves and continuing that in what we’re buying and what we’re developing. One of the things I learned there is that if you’re going to be a genre play, you have to be that genre, you have to own it, and you have to own it in a way that no one else is doing.”
“They’re looking for a huge, billion-dollar business. Chiller TV was a horror network which was quite successful, but in the world of Comcast CMCSA, they’re not looking for modest success,” he explained. “I had actually come from working at SyFy and also Chiller TV. Engler, responsible for the long-term business, programming strategy, and content production for the network, joined Shudder at the beginning of 2018 and was no stranger to genre content.
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